Dollar Tree co-founder Macon Brock (One Buck at a Time: An Insider’s Account of How Dollar Tree Remade American Retail) and co-author Earl Swift engage in a one-on-one conversation about the collaborative writing process and the subject of their book, the humble five-and-dime store in Norfolk, Virginia that became one of the fastest-growing businesses in America.
Why Should You Attend?
“Part memoir, part retail history, and part growth management game plan, One Buck at a Time chronicles the roots, founders and development of a true American success story, Dollar Tree. In a candid and entertaining narrative, Mr. Brock describes the profound impact of principled, team-oriented leadership, a mission-driven culture, and a distinctive strategy within a highly competitive industry. In doing so, the book also captures Dollar Tree’s extraordinary transition from an entrepreneurial, essentially family business to a multi-billion-dollar, professionally managed corporation with enormous potential for future expansion.”—Carl Zeithaml, Dean of the McIntire School of Commerce at the University of VirginiaRate this Program